Fixed prices or haggling: what changes outside the souks
In the souks of the medina, prices are negotiated. Outside the medina it is the other way round: concept stores, designer showrooms, the Ensemble Artisanal and the malls display their prices and do not discuss them. They are often higher than what you would pay in the medina after haggling, but you buy a piece whose origin is known, with no tout's commission added. Only the Bab el-Khemis flea market still works on bargaining.
This guide does not repeat the list of classic souvenirs (babouches, spices, argan oil, lanterns) or their prices: they are covered in our guide what to bring back from Marrakech. It is aimed instead at travellers looking for contemporary design, designer clothing or a piece of home decor.
Gueliz: designer shops and concept stores
The Gueliz district, around avenue Mohammed V and place du 16-Novembre, is home to most of the new town's designer shops. Allow half a day on foot for the addresses below.
Rue de la Liberté
This small street running parallel to avenue Mohammed V gathers several Moroccan brands.
- Marie Bastide, 32 rue de la Liberté: the brand's flagship, opened in July 2025 in a 75 m² space, sells leather goods, scarves, decorative objects and photographs. The brand has a second, smaller shop in the medina.
- Atika, 34 rue de la Liberté: leather and suede shoes, loafers and sandals for men, women and children, made in Morocco.
Boulevard El Mansour Eddahbi and rue Tariq Bnou Ziad
A few streets away, boulevard El Mansour Eddahbi and rue Tariq Bnou Ziad round off the walk.
- Villa Some, 76 boulevard El Mansour Eddahbi: an Art Deco villa turned concept store, where furniture, baskets and accessories are displayed room by room. Much of what is on show can be made to order, and a small organic café occupies the garden.
- Lalla, 35 boulevard El Mansour Eddahbi: colourful handmade bags and accessories, often combining denim and weaving.
- Norya Ayron, 17 rue Tariq Bnou Ziad: kaftans, abayas and contemporary clothing cut from brightly coloured printed fabrics.
Rue Yves Saint Laurent, around the Jardin Majorelle
The street leading to the Jardin Majorelle and the Yves Saint Laurent museum has two of the city's best-known design addresses.
- 33 Rue Majorelle, at 33 rue Yves Saint Laurent, opposite the garden entrance: a 220 m² concept store on two floors, created by Monique Bresson, bringing together more than 50 Moroccan designers and craftspeople. Men's and women's fashion, home linen, desk accessories, cosmetics and children's items. Open daily from 9 am to 7 pm. Its online shop also delivers to Europe; shipping is free to France, Belgium, Spain, the Netherlands and Italy for orders over €200 or 10 kg.
- Chabi Chic, 4 rue Yves Saint Laurent: ceramics, candles and textiles from this Marrakech brand, open daily from 9:30 am to 6:30 pm.
Inside the Jardin Majorelle, the garden boutique sells handmade Moroccan crafts, many of them using the colours and motifs Yves Saint Laurent loved (flowers, snakes). It is inside the garden grounds, so after the ticket check, and it is open daily from 8 am to 6:30 pm. Payment is by card only. The Yves Saint Laurent museum, closed on Wednesdays, has its own bookshop, which also takes cards only.
Sidi Ghanem, the design district
About 5 km north-west of the medina, along the Safi road, the Sidi Ghanem industrial zone has become the designers' quarter over some twenty years: between garages and warehouses, brands have set up their workshop and showroom under one roof. You will find ceramics, textiles, lighting, furniture, fragrances and fashion at fixed workshop prices. The district's page lists more addresses; here are three to start with.
- Chabi Chic, Sidi Ghanem showroom, lot 435: the brand's main store, with its full range (tableware, linen, fashion, home fragrances). Monday to Saturday from 9:30 am to 6:30 pm, closed on Sundays.
- LRNCE Studio, 59 rue Sidi Ghanem: hand-painted ceramics and textiles by Belgian designer Laurence Leenaert, in a space that is also her workshop. Monday to Friday from 10 am to 1 pm and from 2:15 pm to 6 pm, Saturday from 10 am to 1 pm.
- Maison Sarayan, lot 377: textiles, hand-painted tableware, tables and sculptures, with an on-site café.
The district has no common opening hours, but most showrooms close on Saturday afternoon and Sunday: come Monday to Friday, in the morning or early afternoon. Addresses are given by lot number and the façades all look alike, so note them down before you go. There is no pleasant walking route between showrooms and taxis are scarce on site: ask your driver to wait or book him for half a day.
The Ensemble Artisanal, crafts at fixed prices
Between the Koutoubia and Gueliz, on avenue Mohammed V next to the Cyber Parc, the Ensemble Artisanal is a state-run complex of shops and workshops. Leather goods, rugs, pottery, carved wood, metalwork, jewellery and textiles are sold at marked prices, and you can watch several craftspeople at work in their stalls. Entry is free.
A visit early in your stay gives you a reference price before you haggle in the medina. It is open Monday to Saturday from 9:30 am to 7 pm and on Sunday from 9 am to 2 pm, with hours varying from shop to shop. Bring cash: not every shop takes cards.
Souk el-Khemis, the flea market for vintage finds
North-east of the medina, near the Bab el-Khemis gate, the Souk el-Khemis is Marrakech's flea market, split between open-air second-hand dealers and an antiques section. You can find old cedar doors, brass lamps, colonial-era furniture, embroidery, worn rugs and everyday objects.
The name means "Thursday gate": the market used to be held on that day. It now runs every day, but many stalls close on Fridays; it is busiest on Thursdays and at weekends. Everything here is negotiated, in cash, and the customers are mostly locals. Be wary of pieces sold as "very old": an antique of historical interest cannot leave Morocco without official authorisation.
Shopping malls and the neighbourhood market
For international brands, spare clothes or everyday shopping, three malls are enough.
- Carré Eden, avenue Mohammed V, in the heart of Gueliz: opened in 2014 on the site of the old central market, it has fashion, cosmetics and shoe shops, cafés and a supermarket. Monday to Friday from 10 am to 10 pm, Saturday and Sunday until 11 pm.
- Menara Mall, avenue Mohammed VI, in Hivernage: opened in 2015, it has more than 90 brands, a crafts area, restaurants, a children's play centre and a Carrefour Market. Shops open daily from 10 am to 10 pm.
- M Avenue, 2 avenue de la Ménara, between the Palais des Congrès and the Menara gardens: an open-air pedestrian avenue with craft and brand-name shops, art galleries and restaurants. Shops open daily from 10 am to at least 9 pm; parking costs 5 DH an hour.
The Gueliz central market, on rue Ibn Toumert, is not a crafts venue: it sells flowers, fruit, meat and fish. Go in the morning, between two Gueliz shops.
Paying, shipping and planning your day
Card or cash
Cards are accepted in the malls, most Gueliz concept stores and many Sidi Ghanem showrooms; the Jardin Majorelle boutique and the Yves Saint Laurent museum bookshop take cards only. Keep dirhams in cash, on the other hand, for the Ensemble Artisanal, the central market and the flea market. Withdrawals, exchange and card fees are covered in our guide to money and tipping in Marrakech.
Having a purchase shipped
For furniture, lighting or a set of tableware, many Sidi Ghanem showrooms arrange shipping abroad. Get the transport cost, delivery time, insurance and who pays duties and VAT on arrival in writing, and keep the itemised invoice. For a purchase of at least 2,000 DH in a participating shop, the tax refund scheme lets you reclaim Moroccan VAT: the procedure is explained in our souvenirs guide.
Days to keep in mind
On Sundays, Sidi Ghanem is closed and the Ensemble Artisanal closes at 2 pm; it is a good day for rue Yves Saint Laurent and the malls, which open every day. On Fridays, skip the Bab el-Khemis flea market. On Wednesdays, the Yves Saint Laurent museum is closed, but the Jardin Majorelle and its boutique stay open.
Summary: where to shop beyond the souks
| Place | Area | What you will find | Prices | Opening days |
|---|---|---|---|---|
| Rue de la Liberté and nearby | Gueliz | Leather goods, shoes, designer fashion | Fixed | Varies by shop |
| 33 Rue Majorelle | Rue Yves Saint Laurent | More than 50 Moroccan designers | Fixed | Daily, 9 am-7 pm |
| Jardin Majorelle boutique | Jardin Majorelle | Crafts inspired by Yves Saint Laurent | Fixed, card only | Daily, 8 am-6:30 pm |
| Sidi Ghanem showrooms | Safi road | Ceramics, textiles, furniture, lighting | Fixed | Monday-Friday, Saturday morning |
| Ensemble Artisanal | Avenue Mohammed V | Traditional crafts | Fixed, cash advised | Daily, Sunday until 2 pm |
| Souk el-Khemis | North-east of the medina | Second-hand goods, antiques, old furniture | Negotiable, cash | Daily, few stalls on Friday |
| Carré Eden | Gueliz | International brands, supermarket | Fixed | Daily, 10 am-10 pm or 11 pm |
| Menara Mall | Hivernage | More than 90 brands, Carrefour Market | Fixed | Daily, 10 am-10 pm |
| M Avenue | Hivernage | Shops, galleries, restaurants | Fixed | Daily, 10 am to at least 9 pm |
Prices and opening hours checked in October 2026.
Further reading
A typical day might combine Sidi Ghanem on a weekday morning, lunch in Gueliz and the shops of rue Yves Saint Laurent in the late afternoon. To explore the rest of the new town, read our guide to Gueliz and Hivernage, and if you are planning a major purchase, our guide to buying a rug in Marrakech.
